12 Reasons Why Small Businesses Need a Website


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They create and build a vibrant identity and culture, making everyone who resides in the community happier and connected to their neighbors. Small companies provide another valuable service to large companies by acting as sales agents for their products. For example, automobile dealerships, which are generally small businesses, sell vehicles for the big car makers. Local sporting goods stores sell athletic shoes made by industry giants, such as Adidas and Nike.

support small businesses

While the majority of small businesses are still owned by white males, the past two decades have seen a substantial increase in the number of businesses owned by women and minorities. Figure 5.3 “Businesses Owned by Women and Minorities” gives you an idea of how many American businesses are owned by women and minorities, and indicates how much the numbers grew between 1982 and 2007 (U.S. Census Bureau, 2011). Goetz said his research shows that small businesses directly benefit local economies – much more so than large businesses. This is because big box and large corporations have internal systems for services such as accounting, legal, supply and maintenance that are not necessarily based within the county or state.

Small Businesses Generate 44 Percent of U.S. Economic Activity

Some entrepreneurs produce and sell eco-friendly cleaning products to both individuals and businesses. An increasing amount of new brands or companies launch cleaner, safer beauty and skincare products. According to The National Institute for Occupational Safety and Health , reports say that today’s standard cosmetics and skincare products contain more than 900 toxins and chemicals. This is leading more consumers to seek out natural beauty products and brands. Women-led small businesses help boost economic growth and create jobs. There are more than 11.3 million women-owned businesses in America—representing 38 percent of all firms and growing at five times the national average.

They try to break free from workplace rules, politics, and all the internal chaos that can limit their growth. Another way small businesses encourage entrepreneurship is by providing hiring opportunities to local high schools and community colleges, giving students hands-on experience to learn professional skills and what it takes to run a business. This can help students discover their passion and gain practical experience that they will carry with them. Through hands-on experience, they may even realize issues within their community that they can work to solve or improve. Cultivating and encouraging entrepreneurship in these ways further develops a favorable climate for small businesses. Exporting and e-commerce represent a tremendous opportunity for America’s small businesses to sell to the 95 percent of the world’s customers who live abroad.

There is a certain dynamic between local business owners and their employees. The business owner has a better sense of the skillset and experience of the employee, as well as their future work goals based on what is offered in the community. The business owner can help build stronger career opportunities, competitive wages, and employee benefits so their employees are happy and motivated while engaged with their work.

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But it’s much easier for big players to attract high-level employees because, in most cases, they can afford to pay them more. Some companies offer lucrative benefits like fully-paid health and dental care, sick leave and vacation time, employee stock ownership plans, and expense accounts. After social media marketing, the next most popular method of advertising is online marketing , followed by print marketing and TV . In the past few years, SMEs have generated a significant amount of employment. These contributions vary widely across firms, industries, and countries.

Is your website a good representation of your company, or does it miss the mark? Learn what to consider and implement as you build or update your website. Get tips, trends and industry insights, that help you run a great business, delivered weekly to your inbox. Over 90 percent of the business populationrepresents small- and medium-sized businesses, also known as SMEs . The number of small-business suppliers in the federal marketplace — specifically in the defense marketplace — has declined. If this decline continues at the current pace, the nation is at risk of losing key domestic capabilities.

The Five Stages of Small Business Growth

This isn’t exactly news to any small business already doing that, but those that think they can skip social media may be missing out on potential leads and an audience interested in investing in its products and services. Local businesses pay local taxes which means more revenue goes back into the community. That additional revenue means more money for improvements to city roads, schools, and other needs. They often strain local resources rather than create more improvements for the community. The development of these large companies can also stretch a city’s budget.

These factors include long run declines in business dynamism, the rise of big-box stores, the changing regulatory environment and the critical role of credit availability. Nominal small business GDP measured $5.9 trillion in 2014, the most recent year for which small business GDP data are available. The three largest small business sectors contributing to it were the real estate and rental and leasing industry; wholesale and retail trade; and the manufacturing and mining sector. Innovation is one of the most impactful reasons why small business is so important.

Similarly, the potential entrepreneur can see that starting a business requires an ability to do something very well , high energy, and a favorable cash flow forecast . These are less important in Stage V, when well-developed people-management skills, good information systems, and budget controls take priority. Perhaps this is why some experienced people from large companies fail to make good as entrepreneurs or managers in small companies.

How Does Hiring Additional Employees Affect the Economy?

This positive experience will keep you coming back, which is a win-win for everyone involved. These results online bookkeeping and accounting services on the findings from a few related studies of the early effects of the coronavirus on small businesses in the world. Census weekly Business Formation Statistics fell in 5 weeks from mid-March to mid-April by over 27% relative to the previous year . Examining more recent data from the BFS there is some evidence of a bounce back, but weekly estimates show a lot of variation (U.S. Census Bureau, 2020). Another weekly survey indicates that decreased demand is more problematic than supply factors, such as accessing materials and goods (Desai & Looze, 2020). The Stanford Latino Entrepreneurship Initiative surveyed 224 high-revenue Latin-owned businesses and found that 86% of respondents reported immediate negative effects, such as delayed projects and closure from the pandemic.

The organization is a simple one—the owner does everything and directly supervises subordinates, who should be of at least average competence. The owner is the business, performs all the important tasks, and is the major supplier of energy, direction, and, with relatives and friends, capital. The 2008 recession played a small part in the lower small business share, but structural changes may have played a part as well.

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https://bookkeeping-reviews.com/ were also disproportionately negatively affected in May and June relative to national levels with declines in business activity of 26% and 19%, respectively. Simulations indicate that the industry distribution of blacks was partly responsible, placing black business owners at greater risk of losses in business activity due to the pandemic. Latin businesses were also hit hard by COVID-19 losing 32% of active business owners in April, 19% in May and 10% in June. Asian business owners experienced a 26% decline in business activity over the critical 2-month window, and continued losses of activity of 21% in May and 10% in June. Simulation estimates also point to unfavorable industry distributions for Latin, but the evidence is less clear for Asians.

Hence, this becomes a two-way street where the company gets cheap labour, and the people of the local community receive employment opportunities. According to the International Labour Organisation , small businesses account for over two-thirds of the jobs worldwide. This means that they are responsible for the majority of job creation. If a local business is struggling, community members can bond together to help the struggling business get back on its feet through crowd-funding campaigns or old-fashioned word of mouth pleas. It is difficult to imagine a large corporation generating this type of energy and support.

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Among the important tasks are to make sure the basic business stays profitable so that it will not outrun its source of cash and to develop managers to meet the needs of the growing business. This second task requires hiring managers with an eye to the company’s future rather than its current condition. To move on, the manager must devote attention to growth and expansion, manage increased overhead and complex finances, and learn to become an administrator.

These companies are innovators developing cutting-edge technologies; manufacturers producing critical parts and components; and service providers that bring some of the nation’s best talent to the workforce. Although rarely is a factor more than one stage ahead of or behind the company as a whole, an imbalance of factors can create serious problems for the entrepreneur. Indeed, one of the major challenges in a small company is the fact that both the problems faced and the skills necessary to deal with them change as the company grows.

We now know that small businesses are vital for local economies and global markets. Hence, to ensure that they don’t lose their essence, lost in the shadows of larger companies, and get the due attention they deserve, it is important that we, as consumers support small businesses and small business owners. Small businesses are important because they provide opportunities for entrepreneurs and create meaningful jobs with greater job satisfaction than positions with larger, traditional companies. They foster local economies, keeping money close to home and supporting neighborhoods and communities. Not only do small businesses provide more jobs, they also bring careers and opportunities. Successful small businesses put money back into their local community through paychecks and taxes, which can support the creation of new small businesses and improve local public services.


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